I make brands worth sharing.
Social media content strategist. 8.5 years building audiences from scratch across agency, broadcast, and my own comedy channel.
strategy with a creator’s eye
The work.
Three jobs, three different sides of social: agency, broadcast, and my own channel. Pick one.
Designed Xley's Digital Strategy & Creator Partnerships
Brief: launch Xley’s social presence and set up an influencer program that could scale.
What I built
Every social channel, an influencer program from scratch, content calendars for multiple accounts, a newsletter strategy and AI content production workflows.
How I ran it
Led designers, social executives, editors and interns. Ran 30+ creator collabs end to end, from brief to performance report, all in one workflow.
Turned radio listeners into a social audience that votes, shares and shows up.
🏆 The shows I produced won national awards: Best Late Night Show @ India Audio Summit Awards 2023
What I built
Mirchi Delhi’s social strategy, repeatable content IPs, recurring video formats, and voting-led stories and polls. Launched two national shows on air and on social at the same time.
How I ran it
Celebrity outreach and on-air interviews, end-to-end audio editing, the publishing rhythm and creative reviews across platforms.
Built a comedy channel from zero to 100M+ views.
Observational comedy and mimicry formats that people save and share.
What I do
Concept, scripting, production, publishing and brand partnerships, all myself.
Who I’ve worked with
60+ brands including Amazon, Swiggy, Starbucks, Maybelline, Nivea and Prestige.
Flat 983
Season 6 · I led social end to end
The idea
Mirchi gives a flat to an unsung hero every season. In Season 6, the audience became the selection panel.
What I led
Scouted all five finalists, handled outreach, designed a sequential Stories vote, and went live with each finalist.
The result
Organic follower growth during voting with zero paid spend, plus earned media.
Why it worked
Voting gave people a stake. Every share carried a decision the audience had made.
Made with AI.
Brand-ready video, produced without a production crew. Scripted, generated and cut by me.
- Google Veo 3
- Google Flow
- HeyGen
- Editing
Strategist by day. Creator always.
I’ve spent 8.5 years building brand content systems inside teams while also growing my own audience through hands-on publishing.
My work covers campaign strategy, creator programs, editorial development, content production and performance review. Because I make content myself, my briefs are ones creators actually want to work on.
Brands I’ve made content with
60+ paid collaborations as @offbeatmansi
