MANSI GUHER

SOCIAL MEDIA CONTENT STRATEGIST

Social media strategist with 8.5 years of experience leading content programs, managing creator ecosystems, and building audiences from scratch across agency, broadcast, and owned channels.

EMAIL MANSI VIEW EXPERIENCE

CAREER HIGHLIGHTS

244% Audience growth Radio Mirchi Delhi

1Cr+ Organic campaign reach Radio Mirchi Delhi

30+ Creator collaborations executed Mad Influence / Xley

70K+ Personal Instagram following @offbeatmansi · 100M+ views

EXPERIENCE & SKILLS

Leadership experience across agency, broadcast, and independent creator work.

MAD INFLUENCE / XLEY

DIGITAL HEAD

WHAT I BUILT

Built the digital presence across all social media platforms, an influencer program from scratch, content calendars for multiple accounts, a newsletter strategy, and AI content production workflows.

HOW I RAN IT

Managed a team of graphic designers, social media executives, video editors, and interns. Executed 30+ creator collaborations end to end: briefing, coordination, approvals, and performance reporting. Grew audience engagement by 25% through format experimentation and data-led iteration.

RADIO MIRCHI DELHI

SENIOR PRODUCER

WHAT I BUILT

Built Radio Mirchi Delhi’s social media strategy and content production. Designed content for two national radio shows and launched their on-air and social media campaigns at the same time. Created repeatable content IPs and recurring video formats. Built voting-led stories, polls, and participation loops.

HOW I RAN IT

Led celebrity outreach for shows and campaigns, conducted on-air celebrity interviews, and handled audio editing end to end. Managed the publishing rhythm and creative reviews across platforms. Grew Instagram from 15.7K to 54K followers organically. Drove 1Cr+ organic reach and 244% audience growth.

The shows I produced won national awards.

@OFFBEATMANSI

DIGITAL CREATOR

WHAT I BUILT

Built a comedy content channel from zero across mimicry, observational comedy, and Hinglish formats. Developed signature comedy formats that consistently earned saves and shares.

HOW I RAN IT

Owned concept development, scripting, production, publishing, and brand partnerships. Delivered 60+ brand collaborations including Amazon, Swiggy, Starbucks, Maybelline, Nivea, and Prestige.

100M+ views 70K+ followers 1,000+ posts 60+ brand collabs

SELECTED BRANDS & COLLABORATORS

SELECTED WORK

MAD INFLUENCE / XLEY

DIGITAL HEAD

Led Xley’s launch strategy and social content production, building its influencer program and publishing workflow from scratch.

BRIEF: Launch Xley’s social presence and establish a scalable influencer program.
MY ROLE: Strategy, team workflows, creator coordination, creative reviews, and performance reporting.
WHAT CHANGED: Brought briefs, approvals, publishing, and reporting into one workflow.

30+Creator collaborations

+25%Engagement growth

100KOrganic views

VIEW REEL VIEW POST

Nation Wants to Know Xley reel with 116 thousand views — VIEW REEL

Xley and Filmfare 48-hour campaign creative — VIEW POST

A Hack for Content Creators Xley reel cover — VIEW REEL

Xley creator scouting post featuring Blinkit and Zepto — VIEW POST

RADIO MIRCHI DELHI

SENIOR PRODUCER

Led social strategy and content production, using voting, polls, and live participation to grow the audience.

START15.7K

GROWN TO54K

244%Follower growth

1Cr+Organic reach

CAMPAIGN SPOTLIGHT

FLAT 983 SEASON 6

RADIO MIRCHI DELHI · END-TO-END SOCIAL MEDIA LEAD

THE IDEA

Each season, Radio Mirchi gave a flat to an unsung hero doing extraordinary work for their community. Season 6 turned the audience into the selection panel.

WHAT I LED

Built the social strategy from scratch. Scouted all five finalists across social platforms, handled outreach, and designed a sequential Stories vote. I went live with each finalist and brought their communities onto the Mirchi page.

RESULT

The voting phase grew followers organically with zero paid spend and earned media coverage.

WHY IT WORKED

Voting gave people a stake in the outcome. Each share carried a decision the audience had made.

5Finalists scouted
0Paid spend
5Finalist live sessions

Flat 983 finalist video asking viewers to vote for Pooja Sharma — POOJA SHARMA · FINALIST STORY

Flat 983 finalist Manavi Rai caring for an injured dog with a voting prompt — MANAVI RAI · FINALIST STORY

@OFFBEATMANSI

DIGITAL CREATOR

Built a comedy content channel from zero across mimicry, observational comedy, and Hinglish formats.

70K+

Followers

1,000+

Published posts

60+

Brand collaborations

100M+

Content views

VIEW INSTAGRAM

ABOUT MANSI

STRATEGY WITH A CREATOR'S EYE

I've spent 8.5 years building brand content systems inside teams while also growing my own audience through hands-on publishing.

My work spans campaign strategy, creator programs, editorial development, content production, and performance review.